Endless Summer

Billy’s Brew
2023

I designed this label for Endless Summer, the signature IPA from Billy’s Brew, a boutique brewery in Noosa. The brief was to create a premium, eye‑catching design that reflects the region’s laid-back, nature-inspired lifestyle.

While researching, I found that colourful designs were common on cans, but less so on bottles. This presented an opportunity to stand out with a vibrant, illustrative label.

The design features a kayaker floating over a whale, symbolising calm and connection to nature. The whale shape is die-cut, revealing the amber glass and creating a layered, light‑filled effect.

To add shelf appeal, I used blue foil on the title for a subtle shimmer, echoing the glint of sunlight on water. The result is a relaxed yet refined look, perfect for this tropical, aromatic brew.

Endless Summer

The design features a kayaker floating over a whale, symbolising calm and connection to nature. The whale shape is die-cut, revealing the amber glass and creating a layered, light‑filled effect.

To add shelf appeal, I used blue foil on the title for a subtle shimmer, echoing the glint of sunlight on water. The result is a relaxed yet refined look, perfect for this tropical, aromatic brew.

Zeniva