The ethical use of Generative Artificial Intelligence Tools.
Create an online communication campaign to educate students about appropriate and ethical use of Gen AI tools for learning and academic work, and create positive associations with maintaining academic integrity.
Torrens University Australia
AI is an Asset, Not a Shortcut
Promoting responsible AI use and academic integrity begins with engaging students in the conversation. This concept presented aims to raise awareness about ethical concerns associated with Generative AI tools and emphasise the need for a greater understanding of AI’s role in academics and the workplace.
The concept, “AI is an Asset, Not a Shortcut,” humanises complex ethical discussions around AI through a playful animated robot character. Friendly typography in a playful tone of voice makes the campaign more accessible.
Storytelling techniques foster meaningful dialogue around AI ethics through social media. They align with the project objectives of promoting academic integrity and empowering the university community to navigate AI technologies responsibly.
AI is the tool, not the creator
Alternative taglines tailored to each discipline, to connect with their target audiences.
AI is an asset, not a shortcut
AI is a tool, not the creator.
AI is the brush, not the artist.
AI is the camera, not the photographer.
AI is the formula, not the accountant.
Official University communication
Email Newsletter
Although email is not the most effective way to communicate with students, it should still be included in the campaign.
Robot character used to strengthen social media campaign.
Provide links to resources for further learning.
Include success stories and testimonials from individuals who have embraced ethical AI practices in their study and work.
Social Media engagement
Tiktok
TikTok, Twitter, Facebook, and Instagram can effectively engage students on ethical AI use and academic integrity.
Create engaging posts highlighting ethical dilemmas and success stories.
Share infographics and short videos illustrating the importance of academic integrity and responsible AI use.
Encourage user-generated content through hashtags, contests, and polls to promote community engagement.
Collaborate and partner with influencers or personalities to amplify the campaign’s reach and impact.
According to research (Optinmonster, 2018), 81% of consumers mute video ads, so it’s important to display captions.
Instagram Story polls
Interactive Elements
Instagram story polls are a simple way to add an interactive element to social media posts while also collecting data on how your target market feels or how much they know about the topic.
Controlling the narrative and information.
Simple Question and answer format, gives the university the control to highlight the information most relevant.