Brand and Packaging Concept
2023
Zeniva Coconut Yoghurt
The main consumer need addressed by this redesigned packaging is sustainable consumption.
The design caters to health-conscious individuals who seek eco-friendly options. It eliminates single‑use plastics and offers convenient multi‑pack choices. This aligns with their values, reducing environmental impact while enhancing the overall user experience.
Outer packaging is reusable. They can bring them back to the store to purchase multi-packs.
Customers can repurpose the elegant glass containers as glassware or for various other uses, such as storing jewellery, plants or simply opting for recycling.
Key Benefits
Zeniva stands out in the yogurt aisle with its minimalist design. It uses reusable glass jars and a distinctive mint hue for a clean, modern look. The packaging includes customisable 4‑packs with reusable carrier trays that fold flat for efficient shelf storage, offering a practical, eco-friendly option for environmentally conscious consumers.
Competitive Advantage
Merchandising
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Slides
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Towel
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Cooler Bag